Farmer-to-Farmer Communication about Conservation Podcast Mini-Series
Farmers are on a pretty wide spectrum of readiness to adopt conservation practices, such as cover crops, no-till, or managed grazing. There are those on the bleeding edge who are always eager to try the newest idea, no matter what their neighbors say. And then there are those at the other end who seem content to keep doing things as they have always done.
Social scientists have actually developed several theories to describe the behavior change process. These theories can be helpful in communicating with people when you’re trying to encourage them to try something new, such as a conservation practice.
In this second episode of our podcast mini-series, we dive into a couple of these theories with Bret Shaw, a professor of environmental communication at the University of Wisconsin-Madison and an expert in behavior change.
This podcast was originally produced as part of a pilot training program for farmers called Conservation Farmer Network.
Header photo courtesy Wisconsin Discovery Farms.
